Hairdressers against aids

Hairdressers against aids.


Could the thwarting of HIV infection and AIDS be a comb, bloomer and blow-dry away? That's the hypothesis behind an innovative strange national outreach effort, Hairdressers Against AIDS, which got its get going Tuesday at the United Nations in New York City, vanguard of Dec 1, 2010, World AIDS Day. The ambitiousness - described as "one of the largest HIV/AIDS mobilization campaigns in US history" - has trifle protection titan L'Oreal joining forces with nonprofits such as the United Nations Educational, Scientific and Cultural Organization (UNESCO) and the Global Business Coalition on HIV/AIDS, TB and Malaria (GBC) pabrik cream kecantikan, depok. The aim is to empower America's 500000-plus plaits stylists to use the relationships they have with millions of clients for salon-based chats on the how, why and what of HIV.



So "Today there is no vaccine," respected GBC president and CEO John Tedstrom, speaking to 500 hairdressers who'd gathered at the UN for the launch. "There is no cure. We're getting there. But today there is only information. The more we talk, the more we educate, the more we preclude the repast of this epidemic," Tedstrom explained.



And "You'll envisage millions of males and females hearing about HIV from nation that they know," he said. "They'll be hearing noticeable time-tested messages about HIV prevention, and they'll be able to take away those messages back to their actual relationships. And then whether it's a mom talking to her daughter or a girlfriend talking to her boyfriend, it doesn't matter. We'll be able to have an grown colloquy about HIV and genital health".



Using hair-care professionals to get salubrity messages out to the masses isn't a creative idea. Recent studies have shown, for example, that disgraceful men can be motivated by barbershop messages to revive their blood bring pressure to bear or get informed about their jeopardize for prostate cancer. And the US pitch of Hairdressers Against AIDS is just the up-to-date spread of a epidemic HIV awareness endeavour that's already in area in 30 countries throughout the world.