Hairdressers against aids

Hairdressers against aids.


Could the thwarting of HIV infection and AIDS be a comb, bloomer and blow-dry away? That's the hypothesis behind an innovative strange national outreach effort, Hairdressers Against AIDS, which got its get going Tuesday at the United Nations in New York City, vanguard of Dec 1, 2010, World AIDS Day. The ambitiousness - described as "one of the largest HIV/AIDS mobilization campaigns in US history" - has trifle protection titan L'Oreal joining forces with nonprofits such as the United Nations Educational, Scientific and Cultural Organization (UNESCO) and the Global Business Coalition on HIV/AIDS, TB and Malaria (GBC) pabrik cream kecantikan, depok. The aim is to empower America's 500000-plus plaits stylists to use the relationships they have with millions of clients for salon-based chats on the how, why and what of HIV.



So "Today there is no vaccine," respected GBC president and CEO John Tedstrom, speaking to 500 hairdressers who'd gathered at the UN for the launch. "There is no cure. We're getting there. But today there is only information. The more we talk, the more we educate, the more we preclude the repast of this epidemic," Tedstrom explained.



And "You'll envisage millions of males and females hearing about HIV from nation that they know," he said. "They'll be hearing noticeable time-tested messages about HIV prevention, and they'll be able to take away those messages back to their actual relationships. And then whether it's a mom talking to her daughter or a girlfriend talking to her boyfriend, it doesn't matter. We'll be able to have an grown colloquy about HIV and genital health".



Using hair-care professionals to get salubrity messages out to the masses isn't a creative idea. Recent studies have shown, for example, that disgraceful men can be motivated by barbershop messages to revive their blood bring pressure to bear or get informed about their jeopardize for prostate cancer. And the US pitch of Hairdressers Against AIDS is just the up-to-date spread of a epidemic HIV awareness endeavour that's already in area in 30 countries throughout the world.



Hairdressers Against AIDS will win step in-depth HIV/AIDS credentials training to 1,200 "salon educators," relying on the US Centers for Disease Control and Prevention as their brief originator for HIV/AIDS info and prevention advice. The salon educators will then charm HIV knowledge and resource materials out to about half a million hairdressers nationwide. Christine Schuster, L'Oreal infirmity president of tutelage and campaign chair, called the deed an "advocacy program" that will capitalize on salons' essential role in communities to aid dispel myths, such as the idea that HIV is no longer a significant haleness threat or that AIDS is now curable.



In fact, the contest notes that 1,1 million Americans are still living with HIV and every 9,5 minutes another American becomes infected. About one-fifth of those infected are notion to be unmindful of their status. "We want to get the gossip started," Schuster said, noting that the nation's half-million hairdressers come into phone with an mediocre of 20 million clients per week. "There's no better appointment to have a chit-chat than in your local salon".



Within its initially year, the US campaign hopes to get to upwards of 110 million American salon-goers, one haircut at a time. Outreach started in thoughtful on Wednesday, with all 500 stylists who attended the UN despatch headed to Times Square with video cameras to dash grassroots HIV mitigation videos. The finished products will be posted on the campaign's Web site, as well as on other sexual media forums such as Facebook, to jumpstart the instruction process.



So "Education is key," said Johnny Wright, a prominence whisker stylist interested in the engagement who counts First Lady Michelle Obama as one of his clients. "As ringlets stylists we have a basic voice to help educate. So that means talking about using a condom, getting tested, crafty your partner's status, wily your own status, knowing about the abstinence option if that's appropriate for you. All that needs to be talked about. And I acquire it can be very casually for us as hairdressers to communicate all this to our clients" panoxyl cream pakistan. GBC's Tedstrom seconded that notion, pursuit Hairdressers Against AIDS "a tremendous chance to estimate a big difference".